Not content to just launch its heavily-criticised Doing Business on online community second life (see Update 58), the World Bank’s International Finance Corporation launched a group on popular social networking site Facebook in 2008. Except for three official items – a link to an “About IFC” web page and links to two IFC recruitment pages – the wall and discussion board seem to have been taken over by people asking “Would you be my friend?” Perhaps the IFC was feeling lonely in second life?
Private Sector
Commentary
IFC keeping up with the kids
16 February 2009 | Humour