The World Development Report (WDR) 2009, Reshaping Economic Geographywas launched in November to little fanfare, submerged in the wake of the financial crisis. The report examines the importance of location for economic growth, and finds that whilst three quarters of the world’s economic activity is generated in cities, three quarters of the world’s poor live in rural areas. It acknowledges that current growth patterns lead to inequality but argues against distributing economic activity from urban centres. Duncan Green of Oxfam commented on his blog that “the report’s version of geographical trickle-down … feels like a step back from the WDR 2006” on equity.