IFC keeping up with the kids

Not content to just launch its heavily-criticised Doing Business on online community second life (see Update 58), the World Bank’s International Finance Corporation launched a group on popular social networking site Facebook in 2008. Except for three official items – a link to an “About IFC” web page and links to two IFC recruitment pages – the wall and discussion board seem to have been taken over by people asking “Would you be my friend?” Perhaps the IFC was feeling lonely in second life?